Odessa at ELFA Annual Convention 2026

We will join equipment finance leaders in Palm Desert for the 65th ELFA Annual Convention, and the timing couldn't be better. This year's theme, Invest, Empower, Expand, speaks to an industry with real momentum and some important choices to make about where to put its energy next.

As a sponsor, we're arriving with a simple question for lessors. Are you still waiting for your equipment finance software to go live? Deals won't wait for a long implementation, and neither will your customers. We'll be talking about how to move off legacy at your own pace, stay in control of every step, and grow the portfolio without growing the back office.

We are proud to sponsor the keynote address by Anna Baird, Founder of AI Leadership and former Chief Customer Officer, Google Cloud AI GTM.

We are also excited to host a panel discussion – Technology Investment Strategy: The Growth Conversation – on Tuesday, October 27, from 9:00 to 10:00 AM. Campbell will moderate the discussion with Don Bryson (Canon Financial Services, Inc.) and Jesse Johnson (Consult Disrupt LLC). Between a leader who has watched dozens of lessors work through the case for modernization, a lessor who has lived through modernization, and an advisor who studies what makes these decisions stick, this panel isn't one you can miss out on.

Need a break from the sessions? We are bringing the coffee cart back to our booth (#41), a favorite with attendees year after year. Grab a cup and then take a shot at our Plinko-style game for a chance to win exciting prizes.